During my Ship30fo30 challenge, I shared my story for the first time publicly of having a YouTube channel with 7 million views and 50K subscribers.
8 years after its initial launch. Only a few friends and family knew about it.
Now, this channel is inactive but I want to bring it back to life without keeping it a secret. This post is the first update on this process.
How did I get this channel?
The humble beginning
It's September 2013 and for once I have the opportunity to be one of the first to do something. In this case, share videos of the upcoming game GTA V.
While working with video creators every day at my 9 to 5 job, I discovered that one can post videos about a game and thrive from it. As a simple YouTube viewer previously, it never crossed my mind and blew it. One business can drive revenue through the platform while creators benefit from it.
I took it as a challenge for myself as I thought these guys are not better than me: they were just there at the right time and took action.
So I created a YouTube channel and posted random videos to get familiar with the platform.
Then on D-Day: September 17th, 2013, I uploaded the first video which simply featured the first mission of the game.
Then some more missions and let's play followed on the channel, but I realized quickly that this was not the most interesting for the viewers.
They wanted help, just like me to get access to in-game items, how to complete missions and more secrets in the game. So I focused on answering these questions.
You can see this reflected in the 5 most viewed videos of the channel. They all fall under this category.
This is a playbook that can be redone for any game that comes out.
People struggle with one thing 👉 They search for it: How-to ...👉 Watch a video to solve their issue.
As long as you are one or a few steps ahead of your audience, this will work.
The content creation grind
Nothing could stop me. I was a video production machine.
Recording 2 to 3 videos each evening and editing them out to always have one
video ready for the next day.
Looking at the numbers it’s only a total of 390 published uploads. But still, with
all the effort that went into it, it felt like this goal was accomplished.
Livestreaming was only getting started at the end. But otherwise, I could have combined both as I was already doing live events with YouTube subscribers and then repurposing parts of the event as shorter videos.
The humble pivots
After that, I experimented with other games. Against the will of my audience. They subscribed for one type of content, and as soon as you go a different route, they call you back.
This is one major issue with creating an audience on YouTube, the successful creators are those who manage to bring their audience from one universe to the next one.
So out of around 10 Games, I experimented with on my channel, only 2 stood out and managed to find their space. The second game was Clash Royale.
Switching to this new mobile game was slightly easier as I repeated the content-as solution strategy by helping others advance in the game.
This helped to get new subscribers for this game while transitioning the old audience to my new content peacefully.
Being early on this game also helped me learn about the event that would become my best memory for this channel.
What I described as going all-in in the atomic essay below is this real-life event that would become the greatest memory of this YouTube channel.
As I got to experience my channel in the real world. The YouTuber was no more a digital character only.
This would become the first video where I would show my face.
As you can read in the essay, what started as worrying thoughts turned into a great opportunity.
And the fun I had on-site outweighs the low number of views of the videos associated with the event.
Plus I got to have my face as a miniature on the Supercell channel.
The content creation hamster wheel is real.
After those intense years of video creation alone in my living room, I was starting to be done with it.
The need for the audience to always want the same content is frustrating as hell. As a creator, you want to explore new territories but some of them will always remind you to come back to the homeland of your channel.
Some creators who started around the same time as I do, are still making videos about the same games. I don't know how they do it.
So if you combine this plus the realization of how much time you invest in the project versus what you get just made me want to explore new projects.
🤑Did I make money with this channel?
This is a story for another time.
What did I learn with this channel?
With the number of hours spent on this project between 2013 and 2017, I must have learned something.
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